Monthly Archives: July 2013

Cost based pricing vs Value based Pricing

There seems to be a fundamental disconnect in the current business practice that I have been observing, especially in e-commerce business managers. I realized that many of the ecommerce directors that I talk with would set prices just based on cost mark ups. Simple & effective in normal business condition. When I dig deeper about the financial performance and boardroom talks, I hear all the time that board is very demanding and crushing me (CEO) over the margins. Continue reading

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Ravi Pathak

Ravi (@ravipathak) leads customer acquisition for Price Discovery Platform. He has extensive experience in Conversion Optimization and Data Analytics. Prior to LiftSuggest, he has worked in equity research and portfolio optimization. He is passionate about Data Analytics & Behavioral economics which is an intersection of economics & psychology. Ravi holds an MBA from the BK School of Management, Ahmedabad. Google Plus Profile: Ravi Pathak

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