Monthly Archives: August 2013

Price Elasticity Analysis for your eCommerce store

In one of our earlier posts, we talked about better pricing and not just raising prices randomly. Lets try to make that idea more concrete. Assume you have a very successful eCommerce store with an above average conversion rate. In order to encourage your consumers and drive conversions even further, you decide to offer discounts on your products. This leads to a spike in sales. Higher sales – Happy Customers – Higher Revenue! Continue reading

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Kushan Shah (@kushan_s) is a data analyst who likes to hack machine learning algorithms and apply them to eCommerce datasets. He also works as a growth hacker and tries to brings in user perspective into the product. He has a voracious appetite for learning and is frequently seen taking a online course on some learning platform. When not on his computer, he likes to catch up on his favorite TV Serials. Google+

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