Monthly Archives: October 2013

eCommerce Pricing Tactics Webinar – Get the slides here!

Howdy!

As you may be aware, we recently concluded a webinar on eCommerce Pricing Tactics.  If you missed the webinar, here’s the slide deck. Continue reading

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Kushan

Kushan Shah (@kushan_s) is a data analyst who likes to hack machine learning algorithms and apply them to eCommerce datasets. He also works as a growth hacker and tries to brings in user perspective into the product. He has a voracious appetite for learning and is frequently seen taking a online course on some learning platform. When not on his computer, he likes to catch up on his favorite TV Serials. Google+

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Selection of Products for Pricing Strategy

Time and again, eCommerce store owners adopt various pricing strategies to maximize their margins on their products. The main idea behind these is to optimize margin (and hence revenue) without upsetting the existing customer base and affecting the current sales. What are the two components to a good pricing strategy? Continue reading

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Mrugesh Soni

Mrugesh is a Web Analyst at Tatvic. He provides insights of data extracted for various website as consultant along with strategic plan and recommendations based on major KPIs. Extracting business insights around traffic, engagement and leads to guide and help optimize marketing campaign are his areas of interest. Google + Profile: Mrugesh Soni

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A Quick Introduction to Dynamic Pricing.

One factor that lot of e-commerce firms are twitchy about is pricing their product. What level of price is optimal which attracts new customers, keeps the existing ones and along the way extract maximum possible  profit? Dynamic Pricing which is a tool to maximize revenue by “selling a suitable product, to a suitable client, for a suitable price, in suitable time”, gives an insight to such dilemma. It’s a process of deciphering a product’s value using a fluid pricing scheme between the buyer and seller, depending on real-time market conditions. DP operates on the principle that consumers have a latitude of price acceptance. It is a range of possible prices within which the customer is indifferent to the changes in price and has little or no effect on her/his purchasing decisions. Continue reading

parth

Parth is a Technical Analyst at LiftSuggest.

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